Where: IRD Duhallow, James O’Keeffe Institute, Newmarket, Co. Cork.
When: Commencing Monday 26th Sept for 8 Weeks (except October Bank Holiday)
Time: 7pm to 9.45pm
Who is it suitable for?
The course is aimed at business owners and key personnel who want to understand how the online environment can help to market their business, resulting in more leads and sales.
As the Marketing landscape has changed beyond recognition in the past 10 years, savvy businesses know that they need to adopt new technologies to achieve prosperity and growth. This course will look at how consumers now search for, find, contact and engage with businesses, and what is expected to come in the next few years. It will also look at the Digital Marketing Environment, how it relates to small business, how the various elements fit together and how to leverage it to benefit your business. In this course you will discover the many tools available to market your business online including:
✓ email marketing
✓ content marketing
✓ search engine optimisation
✓ local search
✓ social media
✓ social advertising
✓ video marketing
✓ live streaming
✓ SMS marketing
The course will cover current and future trends and the value (and cautions) around being early adoptors. During the course there will be opportunities for putting into practice some of your learnings. You will also go back to the office equipped with a powerful set of tools and resources to promote your online marketing success.
This course will equip you to:
✓ identify the various tools available to market your business online
✓ select the platforms that are effective for your business
✓ identify where your target audience is on the social networks
✓ set up a Facebook Ad campaign and measure the results to improve your success
✓ work with a web developer to create a highly effective website
✓ diagnose errors and inconsistencies in your online presence and correct them to increase your visibility in the search engines
✓ measure the effectiveness of your efforts
✓ put into action the one thing small business owners consistently miss that will help you put an effective online strategy in place