I’ve followed the #IrishBizParty hashtag on Twitter since its inception and have watched the phenomenon grow into a vibrant Business Community online. But now the community is offline too and any small business owner can be a part of it. I attended the Conference in Killarney and I greatly enjoyed it, and, if you are a business owner, here are five great reasons to book your place at the next one.
#1 Give Yourself a Break
As business owners, we get mired in the everyday work of our small businesses, the challenges, the small victories, the goals, and so on. It’s easy to understand why we tell ourselves that there’s no time to attend conferences, seminars and networking events. In fact it will do you the world of good to step away from the business for one day and give yourself a break. It won’t be a day wasted, for sure. There will also be a couple of fun moments, which will give you some light relief from the hum drum of business.
Ken Armstrong and Steve Spade
Illusionist Steve Spade performs a heart stopping trick, with the help of one of the Speakers, Ken Armstrong.
#2 Meet and Network with other Business Owners
You’ll have a terrific opportunity to meet with other business owners on the day and make many contacts with like-minded people, who come across the same difficulties as you every week. Good networking is essential for businesses to succeed and there will be many opportunities to meet people with whom you can have a mutually beneficial relationship.
#3 Learn from the Speakers
Samantha Kelly (the Tweeting Goddess) speaking about the benefits of using Twitter for Business
The line-up of speakers in Killarney was outstanding and a variety of topics were covered. There will be valuable tips given, sometimes things you’d never even have thought about. In Killarney, a number of Workshops were organised around Digital Marketing for SMEs, where good information was available. You’ll go away from the Conference buzzing with ideas to implement back at the office.
#4 Build lasting relationships online
You may have had conversations with people on Twitter in the past, who are present on the day. Ahead of time, it may be a good idea to see who’s going and make a point of meeting up with them. Small business owners often tweet that they’re attending an event, so you’ll know in advance.
Niall Kenny and Ann Elizabeth Rohan share some tips during the Social Media Workshop
#5 Look outwards
The proverbial ‘head in the sand’ syndrome comes to mind. If you are continually looking inwards, all that you’ll see is what’s inside your business. The world is changing, especially in the area of Digital Marketing, and you need to be aware of it. A conference such as this one, is the ideal place to start picking up the knowledge you’re going to need to take your business to the next level. Through attending conferences, you’ll become aware of new thinking, better techniques and modern approaches to every-day tasks and issues.
I would like to acknowledge the assistance of Samantha Kelly, Ken Armstrong, Steve Spade, Ann Elizabeth Rohan and Niall Kenny, for giving permission to use my photos in which they were pictured, for this article.