What an amazing asset your Facebook Business Page is for your small business! Consider it a ‘mini website’ if you like; indeed there are businesses who do not have a website and therefore it is, in that case, your sole or major online presence. Forget for a moment that we now see fewer of our posts appearing in the newsfeed and that we must pay for Facebook Ads to gain visibility. At its very basic, Facebook is a presence online for your business, which is editable without any coding skills, frequently updatable, which carries all your important business information that your customer may need: phone number, opening hours, location. And yes, it’s entirely free! Your business on Facebook can be viewed by anyone anywhere in the world. It’s pretty cool when you think about it.
But are you making the most of this free platform? In this article I’m going to show you three easy ways to improve your Facebook Page, so read on to discover how to improve your effectiveness on your Facebook Business Page. [Read more…]