I joined the Snapchat platform early in the New Year when Patrick Collins (20) decided it was high time for me to sign up. I never really did much with it, except for being able to receive snaps from my Millennials (perhaps one is Gen Z, but that’s a debate for another day). In any case, I joined Snapchat because of the digital natives that live in my house. I did notice however that in figures released by Ibsos MRBI in January that a whopping 25% of the adult population of Ireland is on Snapchat. (An adult in this poll is 15+.) The same poll reveals that Snapchatters use the platform more than any other with 65% of them using it daily. It was certainly time to sit up an take notice, but I didn’t; not really.
However, I was interested enough in the platform to attend the Snapchat Workshop