Would you like to conquer the art of scheduling your posts on Facebook in just one hour per week? Do you want to know how to save time on your Social Media Marketing? Well read on to get my top tips; things that I do myself every week on Facebook. Sometimes when you read articles about this topic, what they’re suggesting may not be suitable for us here in Cork and Kerry. They may be speaking to large corporates or trying to attract global audiences, so they post in different time zones etc. My tips below are tailored to small businesses in a local area, plus you’ll get one top class tool to ramp up your Digital Marketing today!
Post once a day, every day
If a small business in Killarney or Macroom posts once a day, they will do very well indeed, given that your audience may be antagonised if you’re in their News Feed too often and your time and resources are limited. The trick then is to keep posting consistently every day without fail. It should be noted that when I say ‘every day’, I mean every day. That includes the weekend. More of your fans are online at the weekend, so you’ll have a better chance of catching them. It’s preferable to miss a weekday than a Saturday or Sunday. Businesses must stop posting in the nine to five time frame. That’s why scheduling your posts is the way to go!
Source good content all week#ContentMarketing using SNIPLY
It’s impossible for a small business to produce all their own content, so you’ll have to curate some of it from elsewhere. Keep an eye all week for industry updates and other valuable material that will be interesting to your sector. You could also create some Google Alerts to get notified of any interesting articles that you can share. Make sure you read all the content you share so that you know it’s appropriate for your audience. The one downside of sharing the content of others is that you are now sending your audience somewhere else, in other words, away from your business. A great tool to remedy this is Sniply, a tool to send your audience back to your own website from another location on the internet. You pay zero to get started. Cool!
Take time to post quality content
Every post should take a least ten minutes to put together, as you’ve got to source the content, maybe take a photo in your shop and upload it, write a piece as to why you’re sharing this, make a graphic and so on. Then you schedule it. Do not take the attitude that ‘any ol’ thing will do’. As I often say to my clients “In the minds of the consumer, shoddy online is shoddy offline“. Tweet that now. I should trademark that! What you’re aiming for is QUALITY; quality that will reflect well on your business.
Be flexible and watch those Insights
I like to take about an hour one day every week to schedule all our posts for the week ahead. If something else comes up in the meantime, I can either reschedule a post, pushing it down out of the way, or let two posts go out that day. Make sure that your posts are well spaced out from each other; at least four hours apart, otherwise they will fight for organic reach in the newsfeed and your business will be the ultimate loser. Never publish a number of updates all together; it’s the fastest way to loose fans! Watch those ‘unlikes’ in your Facebook INSIGHTS. Why would a person have unliked on that day? What did you post that propelled someone to unlike your page.That takes a few clicks to do. Have you insulted, posted too often, patronised, been too technical, what? It may be nothing you did. The fan may simply have outgrown the need for your services, as they needed to follow at a specific time in their life and that need has now expired. An example here might be a fan on the page of a wedding planner.
Test different times and different types of posts
Try different times of the day to post and use your INSIGHTS to see what works, early in the morning, late at night etc. Publish different kinds of content – a photo, an article (either your own or others’), a long form post, short text only post, industry news, a video etc. This will give your page and your fans some real variety and you’ll get to see what works best.
Proof read the posts (or have someone else do it for you)
Something we see all the time on Social Media is misspellings. Can you imagine how these reflect on your business? The most usual ones are ‘your and you’re’ and ‘their, there and they’re’. I once saw a post something like this referring to a horse racing event ‘Their under starters orders and their off!’ Imagine how that looked to the fans of this establishment. If you’re not great at spelling and grammar, have someone else check it before you post it. Do not use text language on social media posts: 3 widgets 4 only €10 2day. There are accepted abbreviations, for example ICYMI (in case you missed it). Managers and owners should be always checking social media accounts to see the types of posts that staff members are publishing in the name of their business. Are they appropriate, are they the type of post you would want your business associated with, is the spelling and grammar correct? Does it speak to your target market?
Rein in those promotional posts
Promotional posts on Facebook are getting less organic reach since January this year. This was flagged well ahead of time by Facebook. So posts like ‘special offer on our new line for this week only’ will be seen by very few of your fans. We believe that this is a good thing actually, as Facebook was never about shouting your offers at people (though you can do this once in a while). Small businesses must be more creative in the methods they use to attract the attention of their target markets. I suggest you inform, educate and entertain on your page, through quality posting, that demonstrates your business in the most positive light. Facebook and other social media are your shop window to the world. Don’t you want to look your best?
So, if you’ve done your maths right, 7 posts at 10 minutes each equals 70 minutes. Yes, more than an hour, so you’ve got to work quickly and stay focused to achieve your 60 minute deadline! Then log out.
I’d love to hear if you have discovered any tips and tricks yourself in the comments below. Also, please do feel free to contact me if you need help on any aspect of your Social Media Marketing, or sign up to our Email Newsletter for monthly updates.
* This post is only about posting updates on Facebook. It does not represent the full extent of the work your business needs to do on the social network every week.