It’s December and you’ll be wondering how you can grab the attention of your customers to increase sales this month. The spending frenzy is on, but the internet is filled with lots of shiny objects that will draw the attention of your customers away from your business. Newsfeeds in particular, this month, will be extremely busy, as each and every outlet vies for the attention of the consumer. Your Small Business is also vying for space with the John Lewis and Cokes of the world. Sad, but true.
So how can you compete? Here are five ideas to get you started.
#1. Change your Social Media Headers
It’s a simple thing to do, but making your Social Media accounts look festive with strong imagery will signal to your customer that you are competent online and so therefore you must also be competent offline. Imagine the message you are sending if your Facebook cover and Twitter header are still in Halloween mode? Or worse Valentine’s Day? You can create gorgeous graphics with Canva and it’s probably the one time of the year that I would suggest paying for a nice image for just $1 to brighten up your Social Media accounts. Think quality. Also, there’s anecdotal evidence to suggest that Facebook Covers get more reach in the Newsfeed, so it’s a Win-Win. Change it up today and don’t forget to change it again after Christmas.
#2. Announce your Hours
People will be wondering when you’re opening and closing for the Christmas period. Announce this clearly on your website and on Social Media. Don’t let your customer wondering. You could make a nice graphic detailing this, just make sure that it’s legible on mobile devices. As you close the door at Christmas, pin this Tweet or Facebook post to the top of your page so that it’s the first thing people will find when they visit over Christmas. And again, don’t forget to replace these in January.
#3. Use #BuyfromAnSMEthisXmas
I love and support this hashtag that’s doing the rounds this December. What a great idea by my friend Samantha Kelly (on Twitter Tweeting Goddess)! Sam is a great champion of Small Business and if you use the hashtag on Twitter, she may give you a ReTweet. As she has 27,000 followers over there, you can imagine the reach you’ll get! You can also use the tag on Instagram and on Facebook Business Pages. It will even work with Google+. Does anyone still use Google+?! You can see all the Social Media posts about #BuyfromAnSMEthisXmas by clicking on the link and I challenge you not to be captivated by the feed and all the wonderful gift ideas on there.
#4. Offers, promotions & bundles
Come up with your offers, promotions and bundles for December and announce them early. Create a page on your website and continue to drive traffic over there from your Social Media accounts. You may need to do some social advertising to get some decent reach and make sure to also highlight these offline. Use the hashtag mentioned above also to draw further attention to your product offers. Keep it simple and make sure the consumer is clear on the pricing. Is VAT included? Shipping? What size bottle of perfume are you talking about?
#5. Say ‘Thank You’
Brand loyalty is a thing of the past as consumers now flitter from one place to the next in search of the best deals. The human element of business is still important though, as people buy from people. Saying ‘Thank You’ at Christmas will set your business apart in the minds of the consumer and it’s a nice human touch. For this, use your Social Media channels to get the message out to your customers, clients, fans and followers that you appreciate them. Again, make a nice eye-catching graphic to use for this purpose. Say it also in your eMail Newsletter and by SMS (text message). Many businesses historically gave out small freebies at Christmas; well this is the online version of that and it’s also just simple manners!
I hope you have a wonderful trading uplift for December. Thanks for reading my articles during the year. I hope you found value in them. I’d love to hear what you think in the comments below, or do feel free to contact me if you need further help.