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December 11, 2017 By Marie Collins Leave a Comment

Why Social Customer Care Is So Important For Your Business

Why social customer care is so important for your business

Ignoring your customers on social media will be detrimental to your business.

It’s important to know that your customers and prospects are going social and going mobile, and you had better be there with them! Customers now contact a business on their terms. You can expect customers to contact you after work in the evenings, perhaps when your office or business is not manned. It’s will be essential then to get back to them quickly to seem professional and so that you don’t loose their custom. Attention spans are short online and your competitor may answer more promptly.

According to a study commissioned by Facebook, over 330 million people connected with a small business on Messenger for the first time in 2017 alone. There are plenty of opportunities coming down the tracks around Messenger such as chatbots, purchasing goods and services via the platform and the possibility for businesses to send mass messages on Messenger (not using a third party tool).

Social Customer care is at the heart of this trend. Any small business owner already knows that you mind your customers. Now it’s a little different; you’ve got to mind them online too! I think it’s interesting that with enquiries via Social Media the business owner gets the social profile of the person enquiring. You may know what they look like, where they live and where they work. It sure beats a random phone number any day!

I came across this really excellent Infographic from Website Builder recently that drills down into the topic. Take some time to read through it. There’s some great info here.

The Rise of Social Media Customer Care

Filed Under: Articles, Digital Marketing, Social Media for Business

June 12, 2017 By Marie Collins Leave a Comment

Five Nifty Ways To Send Traffic To Your Social Profiles

Use these five ways to grow your social following.

There are many ways to grow the social platforms for your business from using the correct hashtags on Twitter to sharing eye-catching visuals in newsfeeds across the social web. Growing your social presence is essential to your success [Read more…]

Filed Under: Articles, Digital Marketing, Facebook, Social Media for Business, Twitter

May 11, 2017 By Marie Collins Leave a Comment

Five Cool Things You Can Do On Canva

Five cool things you can do on Canva

MAKING YOUR ONLINE VISUALS LOOK HIGHLY PROFESSIONAL

Without a visual or a video on a social media post these days, your post is sure to go down like a lead balloon in the newsfeed. Our brains are wired to process visuals much quicker than text and that’s why I’m going to share with you these five cool things you can do on Canva.

Did you know that content with relevant images gets 94% more views [Read more…]

Filed Under: Articles, Digital Marketing, Visual Marketing

April 17, 2017 By Marie Collins Leave a Comment

Four Takeaways From Social Media Summit 2017

Social Media Summit 2017

WHAT THE SMALL BUSINESS OWNER NEEDS TO KNOW NOW.

 

I had the pleasure of attending Social Media Summit 2017 at Croke Park, Dublin on 11th & 12th April 2017. The event took place over two days gathering together professionals in the industry and top speakers from near and far. Mari Smith, often known as ‘The Queen of Facebook’ travelled from the US via Scotland (her homeland) and keynoted on the first day. More about that later. The first day [Read more…]

Filed Under: Articles, Digital Marketing, Facebook, Social Media for Business

January 6, 2017 By Marie Collins Leave a Comment

Three ways to use Twitter Dashboard for your Small Business

Three ways to use Twitter Dashboard for your Small Business

Update: In an announcement made on 10th January 2017  Twitter has said that it’s discontinuing Twitter Dashboard from 3rd February 2017. Read more about Twitter’s announcement here.

Twitter Dashboard was released last summer as a tool for small businesses in their management of the platform. Twitter says:

Today we’re offering a free tool to give all businesses an advantage in the way they use Twitter. With an iOS app and desktop web experience, Dashboard offers a single destination to get things done.

It was built with SMEs in mind as Twitter quite rightly acknowledges that larger business and corporates have the advantage of having skilled teams and sophisticated what twitter dashboard looks liketools to manage their Social Media channels. This they provide to business like yours at zero cost which is always a bonus. [Read more…]

Filed Under: Articles, Digital Marketing, Social Media for Business, Twitter

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