MAKING YOUR ONLINE VISUALS LOOK HIGHLY PROFESSIONAL
Without a visual or a video on a social media post these days, your post is sure to go down like a lead balloon in the newsfeed. Our brains are wired to process visuals much quicker than text and that’s why I’m going to share with you these five cool things you can do on Canva.
Did you know that content with relevant images gets 94% more views than content without relevant images? Or that researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. You possibly know instinctively that Facebook posts with images see much more engagement than those without. In fact they will get 2.3X more engagement!
It is therefore critically important to capture the attention of your audience with strong visual content crafted especially for the online environment. Content that has been produced to the offline environment are not suitable for social newsfeeds. I’m talking about flyers, newspaper adverts, menus and so on. Many of these require the use of the pinch and zoom functionality on mobile and most people won’t be bothered.Offline marketing materials are not suitable for the online environment.Click To Tweet
The visual content creation tool that I love the most is Canva. I use it every single day both in my own online marketing and for client work. Canva is an easy-to-use online graphic design tool with Drag and Drop functionality. One of the best features is their pre-sized templated for social media.
In this article I will show you five really cool things you can do on Canva that will make you look like a pro.
1. Stretch and shrink text
This will really make to look like a pro. So sometimes you may have a heading and sub heading for example. But the text lengths don’t match. You can stretch or shrink the text using the ‘spacing’ tool on the top bar.
Likewise you can tighten up the line height by using the ‘line height’ tool under ‘spacing’ also. Or for that matter you can widen the line height.
Tightening the line height may be useful if you want a piece of text to hang together well and perhaps add other elements such as a web address or a logo.
2. Make Elements Transparent
Making some of your elements transparent can give a very professional look to your visuals. This was produced by a course attendee of mine recently where she made the box transparent. The image itself it quite busy so there would be some difficulty in overlaying text that would be legible. A block of colour that is complementary to the image would be one solution, however I think the transparent block here is very stylish.
To do this you need to use the transparency tool on the top bar and slide the level to your desired position.
3. Save Your Brand Colours
Yes. You can save your brand colours in Canva. Even the free version allows your to save 3 brand colours for you to use in your designs. You may need to use a tool like Eye Dropper fro Chrome to identify the hex colours in your brand and then Canva will store the forever!
First navigate to ‘Your brand’ on the left hand side of the home screen.
Click the plus icon to ad your first colour. Then near the colour wheel you will need to remove the sample coloour given and insert your own hex colour code here.
You are now ready to use your own brand colours over and over in your designs which will give a real feel of consistency to them.
4. Flip an Image
Sometimes flipping an image may give you exactly the desired result. A person is facing towards the text for example.
By flipping it horizontally you get to correct it very simply.
As you will see you can either flip vertically or horizontally to achieve your desired effect.
5. Traditional Marketing Materials
Canva is associated most strongly with creating visuals for the online environment. It’s what I use Canva for every single day. But do remember that you can also create offline marketing materials for your business. I sometimes use it to create handouts for the courses that I deliver.
In the example below I selected the A4 option and started designing from there.
Once you’re ready you can download the file in pdf format for print and email it to your printer.
You have the added bonus of being able to quickly edit theses, should something change in the future.
I’m very pleased with how mine turned out!
All of the features mentioned above are available on the free version of Canva. I used Canva for Work which costs $12.95 per month at the time of writing. I just love it and get amazing value from it. The key thing (for me) that Canva for Work can do is to resize visuals for all the various social networks, rather than creating each one from scratch. Canva for Work has this ‘magic resize’ functionality that is well worth the price as it saves considerable time.
My FREE mini-course – Creating a Slideshow: From Canva To Facebook will give you step-by-step instructions on how to combine Canva and Facebook to create slideshow that will capture attention in the newsfeed. It takes about 30 minutes, so why not grab it here.