Are you considering Twitter as a tool to market your business? If so, as you open your new Twitter account, there’s no doubt you’ll want to start right. The best time to do that is before you even go to the Twitter Sign-up screen. Here are five things your business should have ready beforehand.
1. Your Twitter Username
Your username (or ‘handle’) is the Twitter name by which you’ll be known and found. It takes the format @YourBizName and you can have any mixture of capitals and lower case letters. If you use @yourbizname, is it more or less easy to read? Consider how the name will look to those who are follow and searching for you. Does it accurately represent your small business? Is your business name in there? You will be restricted by the options you have, as the name you want could be taken. You can however get a little creative, such as using underscores (_) and so on. However, you cannot use a full stop. It’s good practice to keep your Twitter handle as short as possible.
2. Your Twitter Name
This is where you get to put in your Twitter name in full and you have 20 characters to do so. Here you can use capitals, lower case letters and spaces. This will appear on your profile and will represent your business in perhaps a better way than a handle can, so chose carefully. As a small business owner, you should be trying to put in your full business name, for example Your Business Name or similar. Think of it as your ‘real world name’. For the above two steps, it’s handy to use something like this character counter.
3. Your Twitter Bio
Your Twitter Bio is where you get to market your business, but don’t get too salesy; it’s a turn off. In 160 characters, you should say what you do and how you can help your customers. This is what prospective followers will look at before considering whether to follow you or not. Your Twitter Bio can also show up on Search results if you use the right keywords when crafting it, so do your research ahead of time and put a little thought into it. You could also incorporate your tagline, if you have one, such as they have done at the Killarney Park Hotel (Warmth Beyond The Smile). And one final tip here, make sure all your spellings are correct, nothing is more of a turn off than misspellings and that goes for all your Tweets too. It looks hugely unprofessional and your customers will either not follow in the first place or unfollow later.
4. Your Twitter Profile Picture
Your Twitter profile picture or ‘Avatar’ is what represents your business online. Ideally, it should be your logo or something else that represents your business at a glance. This is what should be used across all social networks and should not change, unless you change your logo. If you do not upload a logo or image here, your profile will remain with the default ‘unhatched egg’ that Twitter provides. In the online world, you are not taken seriously if you use the egg as your avatar. In this case you’ll be lumped in with the scammers and spammers, and you certainly don’t want that. When someone is considering whether to follow or not, they will take this as a sign that yours is not a genuine account or else they’ll take it that your business is careless.In the minds of the consumer 'careless online is careless offline'.Click To Tweet
5. Your Header Image
Twitter provides some valuable real estate at the top of your profile for you to include an image. This can be anything you want and can change as often as you like. It’s a large image; Twitter recommends 1500×500 pixels. If you want to create an image with text overlaid on it, I recommend using Canva, a free online design tool, which will give you heaps of templates as well as providing you with the correct size for the Twitter header. You don’t need any technical skills to use this tool. Simply set up an account and you’re guaranteed to use it for so many more applications.
Now you’re set to go! While you’re on twitter, do give us a follow on @DigiPulse_ie for more tips on various aspects of Digital Marketing.