Use these five ways to grow your social following.
There are many ways to grow the social platforms for your business from using the correct hashtags on Twitter to sharing eye-catching visuals in newsfeeds across the social web. Growing your social presence is essential to your success in building brand awareness, and generating more leads and sales.
Many of the tactics for growing your business on Social Media are well discussed. In this blog I’m going to share with you a few less obvious ways to send traffic to your social profiles.
1. Author Tags for Facebook
The red arrow indicates where the author tag sits on a link post on Facebook. This is a clickable link which takes the user to my Facebook page. In this case, the link is not shared by me but by someone else who found the article valuable, however, my Facebook page still features in the post. Nice!
Here’s an example of a post without author tags. Go check to see if your link posts on Facebook have the clickable author tag or not.
To get your author tag you need to go through a process described here so that every piece of content that’s shared from your blog or website will display your Facebook page. It’s really well worth doing this as it will help you to grow your following there.
2. Embed a Facebook post or video in a webpage
This is a good way to demonstrate something or add visual content to a blog post or other page on your website. What it also does however is to draw the reader’s attention to your Facebook page.
The example above is taken from the About page on my website. The Facebook icon instantly tells the reader that the content they see is on Facebook and the link in the ‘posted by’ section will bring the reader to that piece of content on my Facebook page. You may also embed a regular Facebook post in the same way.
In the case of this example above the reader may click to view my video on Facebook in which case they can be captured into a video views retargeting audience for advertising later. If I’m lucky they may also LIKE my Facebook Page while they’re there.
3. Embed a tweet
— DigiPulse Marketing (@DigiPulse_ie) June 11, 2017
An embedded tweet (example above), rather than a screenshot of that tweet, is very effective. It’s a method some publishers use a great deal to use ‘citizen journalism’ in curating eye witness testimony and so on. However, your business can also use this method in various ways for example to demonstrate social proof. If you embed a tweet in a blog or webpage the RT and LIKE count will update dynamically. But the other bonus is that the ‘follow’ button is right there on the page and all your reader has to do is to click it. Please do click my follow button!
4. Add your social networks to your private Facebook profile
It may sound a little counterintuative to be putting your business details on your private Facebook profile, but people may navigate to your profile at some point to find out more about you and your business. Remember two things, people buy from people and people are nosey!
To add these you will need to navigate to the About section in your private profile and add the social networks you want included. Look for the ‘Contact and Basic Info’ section. Once added these will be clickable to any visitors to your profile who can click and be directed straight over to the networks in question. In my example above I have a mixture of business profiles and personal ones. Visitors are encouraged to follow to any or all of these.
The option is also available when someone visits my Facebook profile on mobile.
5. Add your social networks to your email signature using Wisestamp
I love Wisestamp. There’s a free and a paid version. The free version has plenty of functionality for anyone starting out.
Here’s what Wisestamp says about its service:
The WiseStamp email platform offers a unique, smart way of interacting with customers and audience in their daily emails, letting our customers (B2B/B2C) easily promote and market themselves using their own customized professional email signature. WiseStamp works with most email providers, including Gmail, Outlook & Apple Mail. No HTML needed.
So there you have it. Are you already using any of these or are there other tactics you use? I’d love to hear in the comments below.
And possibly a bonus tactic is to put a call-to action in a blog post, so please do drop by and like my Facebook page.